October 19, 2009

TOI doesn't want us to read the news

Yes, The Times of India, the largest selling English newspaper in India doesn't want us to read the news. If you think I am exaggerating, fair enough. I am giving TOI, the benefit of doubt. May be they do want us to read the news, but clearly, they don't want us to go past the first two headlines. How else would you explain this?

The layout of the website is perfect. On the left, we have the "Top Stories" and on the right, we have things to distract us from reading the "Top Stories". Even if you are really curious about what is happening in the world, the crap on the right keeps popping into your head while reading the stuff on the left. So there is a good chance you might mix the two and end up reading the news like this.
* 'Grounded' US plane cleared for taking off Best Cleavage in B-Town...
* Pakistan's military said on Sunday that 60 Taliban militants and five soldiers were Babes dare to bare!

I think TOI is the only newspaper that has got its priorities right:
Topless pics first, OTHER TOP STORIES later.

P.S: Hindustan Times and DNA have their homepages full of real news. No wonder neither of them is "India's Largest Selling English Newspaper"

STATUTORY WARNING: This is what too much of The Daily Show with Jon Stewart does to you.


  1. This comment has been removed by the author.

  2. I don't think ToI is doing it wrong here...This is how it works...

    TOP-LESS STORIES is not the opposite of TOP STORIES, therefore they can go hand in hand !!

    Jai Ho!!!

  3. very true...i was feeling quite the same since the day TOI got this new look

  4. dude, nice one and yeah kinda makes sense. Who reads news online ? :P
    PS: Btw, nice blog in general! You are on my blogroll...


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